FREE online courses on Career Paths WBT - The Changing
Career Strategies - Job enrichment
- Job
enrichment involves increasing a worker's responsibility and control over his
or her work, and is also called “vertical job loading”

- Job
enrichment allows you to expand your responsibilities or change your role to
develop new competencies without leaving your current position or the
organization altogether.
- Job
enrichment is also used as an effective motivational technique.
According to this perspective, if a job provides a sense of
responsibility, a sense of significance and information concerning performance,
the employees will be internally motivated to high levels of performance. The
key to creating this situation is to enrich jobs so they provide five core
characteristics: task variety, task significance, task identity, autonomy and
feedback (Whittington, 1998).
Again consider Vandana, an assistant manager and a plateaued
employee is exploring alternative
career paths. To try to retain Vandana and her expertise, her manager begins by
allowing her to monitor certain duties the department is assigned, and asks her
to participate in a focus group developed to advise management on improved
communications between departments. Later, Vandana is asked to become an
advisor, or short-term mentor, to new employees in the department. Vandana seems
to be more satisfied now, and is proud of her “senior” status.
Job rotation
Job rotation is the systematic movement of employees from
job to job within an organization, as a way to achieve many different human
resources objectives – 
- For simply
staffing jobs,
- For
orienting new employees,
- For
preventing job boredom, and, finally,
- For
training employees and enhancing their career development.
Job rotation is often used by employers who place employees
on a certain career path or track, usually for a management position, where they
are expected to perform a variety of duties, and have a variety of skills and
competencies.
Job rotation is often confused with cross-training. While
both interventions perform essentially the same service of providing employees
with a varied set of skills, job rotation goes beyond this. Besides being used
as a means of management training, job rotation can also be used as a form of
job enrichment, by adding increased responsibilities, increasing challenge, and
reducing boredom or burnout.
For example, when Tarun, the new printing division manager,
was completing the job rotation part of his training, he realized how much more
interesting this made coming to work each day. Even though he may be assigned a
duty that he did not like at the moment, he knew that next week he would be
rotating to a different task. Tarun also realized that this rotation could be
used as a valuable training and staff coverage tool. One of his first big
projects was setting up a regular job rotation system within each department at
the new division. For example, in the pre-press area, staff members rotated
weekly between the functions of design and layout, creating negatives, creating
masters, and plate making. Boredom and absenteeism decreased, and jobs were
covered when there was an absence.